# Enlyft for Channel Partners **Summary:** MSPs, VARs, SIs, and distributors use Enlyft to put every seller on the accounts ready to buy — across new logos, the existing install base, and every vendor line they carry. ## The problem Enlyft solves for partners Partners carry many vendor lines and receive a different target spreadsheet from each vendor, in a different format with different scores. Sellers can't reconcile six lists, so most of the data goes unused and the book gets worked alphabetically instead of by opportunity. ## What Enlyft does for a partner Enlyft scores every account in a partner's book on real buying propensity — using the technology accounts run, the signals they emit, and how similar accounts have bought — and rationalizes every vendor line into one ranked worklist, refreshed continuously. ## Core outcomes - **New account targeting** — find net-new accounts ready to buy. - **Customer expansion** — grow existing accounts with the next right play across the install base. - **Seller productivity** — engage buyers with the research, the right use case, and ready outreach. - **Deal acceleration** — use buying signals to close open deals faster. ## Works across every vendor line Sellers work one book, not one vendor at a time. Enlyft ranks accounts across every line a partner carries, so a rep sees the best next opportunity regardless of which vendor it belongs to. ## No new tool to learn Ranked accounts, the account plan, and the intelligence behind them land inside Salesforce, HubSpot, or Microsoft Dynamics, plus a browser extension for research. There is no separate platform to log into daily. ## Proof SHI generated more than $500M in pipeline using Enlyft propensity data through the Microsoft Windows 11 Partner Program. Pax8 lifted partner conversion 22% and cut sales-cycle time 20% using CloudAscent data powered by Enlyft. Sunrise Technologies replaced ZoomInfo and now qualifies 100% of inbound. ## How to get started (process) 1. Connect your CRM and the vendor lines you carry. 2. Enlyft ranks your whole book across every line into one worklist. 3. Sellers work the top accounts, each with the reason and use case. 4. Use buying signals to time outreach and accelerate open deals. ## When it doesn't apply (caveat) Enlyft is for partners selling technology; it isn't built for non-tech resale. It doesn't replace your contact-data tool — it tells you which accounts to work and why, and layers on top of the data you already own. **Canonical page:** https://enlyft.com/solutions/channel-partners