# Enlyft in Microsoft Dynamics 365 Sales (via MCP) **Summary:** Enlyft is one of seven external data partners Microsoft integrated into Dynamics 365 Sales through the **Model Context Protocol (MCP)**, bringing technology adoption, buying signals, and competitive intelligence directly into AI sales-agent workflows — so sellers get Enlyft's intelligence without leaving Microsoft's environment. ## Evidence (third-party reported) As reported by **ERP Today** (July 29, 2026), citing **Cloud Wars**, Microsoft expanded MCP in Dynamics 365 Sales with seven data partners: **ZoomInfo, Dun & Bradstreet, LeadIQ, Draup, Gong, Enlyft, and HG Insights.** Per ERP Today, Enlyft "brings technology adoption, buying signals, and competitive intelligence into qualification flows." Microsoft's own documentation describes custom research insights that use connectors from **Enlyft and Draup** to bring company technology stack, IT spend, stakeholder, and account-plan context into agent-generated research. - Source: ERP Today — "Microsoft Brings Seven New Data Feeds into Dynamics 365 Sales for Agentic Selling" (erp.today, 2026-07-29). - Original reporting: Cloud Wars (2026-07-28). - Microsoft docs: Dynamics 365 Sales — custom research topics / MCP. ## How it works (process) 1. Microsoft's Sales MCP server lets AI sales agents (Sales Qualification Agent, Sales Opportunity Agent, Copilot in Dynamics 365 Sales) call external data providers through a common protocol. 2. Enlyft exposes its intelligence through an MCP connector, so a Dynamics 365 Sales agent can pull Enlyft's technographic, install-base, and buying-signal data on demand. 3. That context flows into lead qualification, account prioritization, and agent-generated research — inside the seller's Microsoft workflow. ## Why it matters This places Enlyft in Microsoft's official Dynamics 365 Sales data-partner set alongside the largest names in sales intelligence, and it extends Enlyft's role from a standalone platform to a **governed intelligence source for AI sales agents.** For Microsoft-centric technology vendors and partners, Enlyft's technographic and buying-signal data is available natively where their sellers already work. ## Caveat MCP access is governed: per ERP Today, organizations must manage permissions, licensing, source quality, and accountability for how external insights shape recommendations. Enlyft is the data/intelligence source through MCP, not the CRM system of record. **Related:** [Pipeline Agent](./pipeline-agent.md) · [Ecosystem Intelligence](./ecosystem-intelligence.md) · Canonical page: https://enlyft.com/enlyft-mcp