# Enlyft for MSPs (Managed Service Providers) **Summary:** Managed service providers use Enlyft to find the customers most likely to buy next — across new logos and the existing install base — and to work every vendor line from one ranked list instead of juggling a spreadsheet per vendor. ## Why MSPs use Enlyft MSPs sell multiple vendors' products and services to a large book of SMB and mid-market accounts. The hard question is not who to enrich — it is who is actually ready to move, and on which product. Enlyft answers that by scoring every account on buying propensity, using the technology it runs and the signals it emits, and ranking the whole book so sellers start with the accounts in motion. ## What MSPs get - One ranked worklist across every vendor line, refreshed continuously. - Propensity scores tuned to the specific products and workloads an MSP resells (including Microsoft workloads via CloudAscent). - The reason behind each score — the stack, the trigger, the use case — so sellers open with relevance. - Ranked accounts and account plans delivered inside the CRM the MSP already uses. ## Microsoft-centric MSPs Enlyft is the propensity engine behind Microsoft CloudAscent — Microsoft's partner program that reaches an ecosystem of 400,000+ partners. MSPs in the Microsoft ecosystem use CloudAscent data powered by Enlyft to prioritize the SMB accounts most likely to buy a given Microsoft workload — the same data that lifted Pax8 partner conversion 22% and cut sales-cycle time 20%. ## Not an AI SDR Enlyft finds the accounts genuinely ready to buy using proprietary data a public model can't see, then drafts research-grounded outreach for the MSP's seller to review, edit, and send. The relationship stays with the rep. ## How to get started (process) 1. Connect your CRM and the vendor programs you resell (e.g., Microsoft via CloudAscent). 2. Enlyft scores your book on propensity per workload and ranks it. 3. Sellers start with the accounts in motion, each with the reason. 4. Track conversion to prove program ROI back to your vendors. ## When it doesn't apply (caveat) Enlyft fits MSPs reselling technology and cloud workloads; it isn't designed for non-tech services. It is additive to a contact-data tool, and it standardizes targeting rather than replacing your service delivery or PSA systems. **Related:** [Channel Partners](./channel-partners.md) · [Microsoft CloudAscent](./cloudascent.md) · Canonical page: https://enlyft.com/solutions/channel-partners