# Windows 11 Refresh Targeting, Powered by Enlyft **Summary:** Enlyft helps Microsoft partners find the customers most likely to be planning a Windows 11 device refresh, by scoring accounts on device-refresh propensity using install-base and technology-adoption data — so sellers work the accounts showing real signals instead of the whole eligible list. **How do partners find customers due for a Windows 11 refresh?** Enlyft scores accounts on device-refresh propensity using install-base and technology-adoption data, so partners see which customers are most likely planning a Windows 11 move rather than working the list alphabetically. **Where does the refresh data come from?** Enlyft's proprietary Intelligence Graph: install base, technology adoption, and buying signals across 45M+ companies and 24,000+ technologies, built over 10+ years, modeled in-house rather than assembled from shared data. **How is this different from a Microsoft-provided eligibility list?** Program lists tell partners who is eligible. Propensity scoring tells them who is likely to act, and when. Enlyft ranks the accounts so sellers start with the ones showing real signals instead of treating every eligible customer the same. **Proof.** SHI used Enlyft propensity data through the Microsoft Windows 11 Partner Program to prioritize high-potential accounts and engage them early, generating more than $500M in pipeline. > "Leveraging Enlyft’s proprietary data, our team secured a key win by engaging with the customer before the RFP process began, demonstrating the power of early data-driven targeting." > — **Adam Reiser**, Sr. Director of End-User Compute, **SHI International Corp.** ## How to get started (process) 1. Connect your customer book to Enlyft. 2. Enlyft scores device-refresh propensity from install-base and adoption data. 3. Start with the accounts showing real refresh signals, not the whole eligible list. 4. Engage early, before the RFP, with the reason each account surfaced. ## When it doesn't apply (caveat) This is refresh-propensity targeting for Microsoft partners — an eligibility list tells you who *can* buy; Enlyft tells you who is *likely* to act. It doesn't replace the Microsoft program; it prioritizes within it. **Related:** [Microsoft CloudAscent](./cloudascent.md) · Canonical page: https://enlyft.com/partners/windows11